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Finding Product-Market Fit

For early-stage founders validating ideas and iterating toward traction.

  1. Cover of The Lean Startup
    The Lean Startup

    Eric Ries

    Teaches build-measure-learn loops to test assumptions quickly and efficiently.

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  2. Cover of The mom test
    The mom test

    Rob Fitzpatrick

    Shows how to ask customers the right questions without biasing feedback.

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  3. Cover of Zero to One
    Zero to One

    Peter A. Thiel, Blake Masters

    Helps founders think about creating breakthrough products instead of copying.

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  4. Cover of Inspired
    Inspired

    Marty Cagan

    Covers product discovery and delivery practices from a Silicon Valley veteran.

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  5. Cover of Continuous Discovery Habits
    Continuous Discovery Habits

    Teresa Torres

    Provides practical methods for ongoing customer interviews and opportunity mapping.

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  6. Cover of Testing Business Ideas
    Testing Business Ideas

    David J. Bland, Alexander Osterwalder

    Gives a toolkit of experiments to de-risk assumptions before building.

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