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The Psychology of MoneyExplores timeless behaviors around risk, luck, and decision-making under uncertainty.
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Thinking, fast and slowReveals cognitive biases that affect every founder’s daily decisions.
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Shoe DogRaw memoir of Nike’s founder showing the emotional reality of entrepreneurship.
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The Hard Thing About Hard ThingsHonest look at the loneliness and tough calls founders face daily.
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PrinciplesSystematic approach to radical truth and transparent decision-making.
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Atomic HabitsBuilds the small daily disciplines that compound into exceptional performance.